ABOUT THE FOUNDER
The journey of The Good Universe is deeply personal and transformative.
Our founder, Lena Manuylova, began her path witnessing the harsh realities of the fashion industry, including pollution, animal exploitation, and child labor. These unsettling truths opened her eyes to the broader impact of our consumption habits and ignited a passion for change.
Her path was further illuminated by meeting her future husband, a film director and visionary behind conscious projects further fueling her drive to reshape the world through sustainable and ethical practices. This awakening sparked Lena’s profound desire to become a catalyst for change, creating a world that prioritizes wellness, well-being and mindfulness.
Seeing the toxicity in everyday products—from fashion to food, from cookware to beauty products, from what we are watching and how we approach health—Lena envisioned The Good Universe as a sanctuary for those seeking a more holistic lifestyle. She has dedicated herself to offering a curated selection of products and experiences that embody her commitment to sustainability, wellness, health, and ethical living.
At The Good Universe, Lena’s vision extends beyond merely providing products; it’s about fostering a community of like-minded individuals committed to a better, more conscious world. Join us in this transformative journey towards a life of purpose and harmony.
OUR VALUES
We understand that precisely choices are what shape not only our individual well-being but also the health of our planet, nature, and all living beings. Recognizing the importance of transformation and the journey towards a healthier, more sustainable, and non-toxic lifestyle, we have chosen to prioritize values as the guiding principles of our platform.
Below, you'll discover a selection of values that are thoughtfully integrated into the products we offer. While not every product may embody all of these values at once, each item in our collection carries some of these principles close to heart.
We are constantly expanding the values we want to offer on the platform. As we continue to grow and evolve, our mission remains unwavering—to provide you with a thoughtfully curated collection of products that embody the principles of sustainability, ethics, and conscious living.
ECO-FRIENDLY
CRUELTY-FREE
HAND CRAFTED
SUSTAINABLE
ORGANIC
VEGAN
ZERO WASTE
RECYCLED
GIVE BACK
NON-GMO
LOCALLY MADE
PLASTIC FREE
FAMILY VALUES
NO CHILD LABOR
WOMEN OWNED
For the Ones Who Live With Purpose
FOR BRANDS
We extend a heartfelt invitation to brands that share our mission and values to join our platform. We seek out like-minded partners who are committed to making a positive impact and contributing to a more conscious and sustainable world.
At our core, we believe that collaboration is the key to driving meaningful change. We are dedicated to fostering a community of brands that align with our vision of holistic well-being and embody the principles of sustainability, ethics, and mindfulness.
As a part of our platform, you will have the opportunity to showcase your unique offerings to a discerning audience of conscious consumers. We provide a platform that not only amplifies your brand's visibility but also connects you with a community that appreciates and supports your mission.
We are passionate about telling the stories behind each brand and product, celebrating the craftsmanship, innovation, and intention that goes into creating truly exceptional experiences. By joining our platform, you become a part of this collective narrative, sharing your brand's story with an engaged audience seeking authenticity and purpose.
Together, we can create a movement, a harmonious symphony of goodness that resonates far beyond individual transactions. We invite you to apply to be a part of our platform and join us on this transformative journey, where we redefine commerce as a force for positive change.
If your brand embodies the values of sustainability, conscious living, and holistic well-being, we eagerly await your application. Let us unite in our mission to inspire, empower, and create a better world, one mindful choice at a time.
APPLY AS A BRAND
FOR THE ONES WHO FEEL ALIGNED <3
Your brand has the power to make a positive impact – apply now and let your light shine on our platform.
Join us in purpose and become part of a movement that celebrates sustainability, beauty, ethics, aesthetics and mindful living